After a relaxing and rejuvenating summer sabbatical, I am thrilled to announce the launch of my own design strategy business! My mission is to help product teams do more effective, meaningful work and enjoy the process. With a decade of experience designing and delivering successful SaaS products for companies like IBM and Procore, I am excited to assist product and design leaders in achieving the same success for their teams.
Crafting Effective Product Strategies
My approach utilizes design-informed methods such as design thinking, design sprints, workshops, and prototyping. These techniques help teams define problems clearly, prioritize solutions, and create effective plans for delivering innovative products. Here’s a closer look at each method:
Design Thinking: Innovating Through Empathy
Design thinking focuses on understanding the user’s needs and creating solutions that address their pain points. By empathizing with users, teams can develop products that truly resonate with their target audience.
Design Sprints: Rapid Problem-Solving
Design sprints are short, intensive workshops that allow teams to quickly develop and test ideas. These sprints encourage collaboration, creativity, and rapid iteration, leading to more effective and innovative solutions.
Workshops: Collaborative Idea Generation
Workshops provide a structured environment for teams to brainstorm, discuss, and refine ideas. By bringing together diverse perspectives, workshops foster creativity and help teams develop well-rounded solutions.
Prototyping: Testing Ideas Early
Prototyping involves creating early models of a product to test and refine ideas. This method allows teams to gather feedback and make improvements before investing in full-scale development.
Applying Past Experiences to New Challenges
As a lifelong learner and adventurer, I am energized by the opportunity to apply my past experiences through a new lens. My journey has been enriched by the support of many, and I am excited to see what the future holds.
Thank you to everyone who has supported me in this new chapter. I look forward to helping teams achieve their goals and create products that make a difference.
