
principle 01
Align business and user needs
Having spent the past 10 years doing product design and strategy for enterprise SaaS companies, I know how hard it is to align design efforts with broader business goals. It's so easy to get bogged down in little details and lose sight of the user's needs, but more often than not, this results in products that lack meaning to customers.
During my work on Procore Budget Changes, I helped transform a lackluster and confusing product experience into a clear and enjoyable one.












