HI, I'M MARIA

During my work on Procore Budget Changes, I helped transform a lackluster and confusing product experience into a straightforward and enjoyable experience.

(that's where a design strategist can help.)

Having spent the past 10 years doing product design and strategy for enterprise SaaS companies, I know how hard it is to align design efforts with broader business goals. It's so easy to get bogged down in little details and lose sight of the user's needs, but more often than not, this results in products that lack meaning to customers.

Align business and user needs

principle 01

In my early career, I discovered a passion for facilitating group collaboration. I am a certified Enterprise Design Thinking facilitator, Workshopper Master, and Design Sprint facilitator.

I work closely with teams, fostering collaboration and ensuring that every design decision is backed by a deep understanding of user behavior and business objectives. This inclusive approach ensures that everyone is part of the solution, creating a sense of unity and shared purpose.

(P.S. See my approach to team alignment in this workshop.)

Facilitate genuine collaboration

principle 02

My experience has allowed me to work in highly technical problem spaces, from hybrid cloud infrastructure to construction to fintech. I enjoy rapidly synthesizing complex information, identifying the core problem, and translating it into practical insights. 

If you'd like to dig deeper, you can see how I implemented this principle for Procore's Accounting Integrations.

Simplify ambiguity and complexity

principle 03