
Strategic design for
products, brands, and careers.
Whether you're launching a product, growing a business, or leveling up your design career, I offer expert support across UX strategy, mentorship, and brand-driven web design.
Websites and Brands
with Personality
I help small businesses and coaches build websites that connect, convert, and feel like you. From strategy to visual design, I translate what makes you unique into a compelling online presence.


Mentorship for Designers
at Every Stage
Whether you're refining your portfolio or navigating your first product role, I offer personalized support through free one-off sessions and paid mentorship packages.
UX + Product Design
for Complex Challenges
I partner with product teams to solve messy problems and build better experiences, faster.
At North & Form, we offer UX research, product design, and strategic facilitation for growing teams.


case study
Bringing a values-driven brand to life
See how a personality-driven website and flexible brand system gave The Ayo Group a presence that's bright, beachy, and confident — with a nod to vintage Miami.
Kind words
Maria has a true gift for mentorship.
Her calm presence and thoughtful listening made me feel genuinely heard and supported. She offered insights grounded in experience that were both reassuring and motivating. I walked away with clarity and a deep appreciation for her generous guidance and encouragement. Thank you so much!

About
Hi, I'm Maria
Product designer, creative partner, mentor. I bring clarity to complex spaces and craft experiences that feel as good as they work.
Read my story





